Understanding What Indie Extreme has to Offer You....
Jul.19.2007 by Kathy Douglas
A Collaborative team.....
I realize that as you are thinking about the possibility of Indie Extreme becoming part of your music career picture that questions may be in your mind as to what is the difference between what a manager does and what Indie Extreme brings to the table.
Your manager is in charge of getting you work in the music industry, getting you sponsorships, and all possible connections that bring in revenue. It is a team relationship.....you and your manager work together to get these things in place. Sometimes they are your manager's contacts, sometimes the contacts are yours. But no matter WHO brings the contact to the table....your manager's job is to manage the opportunities. SO the sooner you get your manager involved in a connection....the quicker they can move it forward!
Indie Extreme works as your record label management team. Indie Extreme does the "grunt" work of marketing and distributing your record. AND "GRUNT" work is exactly what it entails. In the industry, individual artists have to pay HUGE dollars to get the same services that Indie Extreme is providing under it's umbrella.
Your manager is in charge of getting you work in the music industry, getting you sponsorships, and all possible connections that bring in revenue. It is a team relationship.....you and your manager work together to get these things in place. Sometimes they are your manager's contacts, sometimes the contacts are yours. But no matter WHO brings the contact to the table....your manager's job is to manage the opportunities. SO the sooner you get your manager involved in a connection....the quicker they can move it forward!
Indie Extreme works as your record label management team. Indie Extreme does the "grunt" work of marketing and distributing your record. AND "GRUNT" work is exactly what it entails. In the industry, individual artists have to pay HUGE dollars to get the same services that Indie Extreme is providing under it's umbrella.
- Distribution deals can cost up to $5000 for the initial setup with additional retail promotion costing between $1500-3000/month, a marketing campaigns at $5000/month and advertising/promotional campaigns costing $3000/month. This is unreachable for the majority of independent artists and labels. We have agreements .....based on the numbers of potential members....to partner with the distribution outlets, co-op advertising with multiple artists, and coordinate campaigns to keep costs within the range of independent artists! Hence...we have distribution itself available to all members. Indie Extreme creates the one-sheets, marketing plans, etc. which are required by the distribution companies for consideration. These must be done a certain way or the project will not be accepted. Most independents find it extremely difficult to even get through the door due to the large numbers of individual artists looking for distribution who do not have these necessary pieces in place.
- Licensing Deals are a key opportunity that Indie Extreme brings to the table....and a licensing consulting fee for working a catalog runs approximately $5000/mo. This level of service is out of reach for most independent artists. There are small companies who submit songs for licensing but these do not pitch specific songs to the music supervisors. Our president, Eddie Lambert, is one of the foremost experts in music licensing.
- Day to day viral marketing - top-notch marketing campaigns can run as much as $3000-5000/month with a 3 month minimum commitment...making this necessary marketing vehicle challenging for most independent artists and labels. Our team provides a consistent internet marketing strategy that supplements the artist's connections or supports and coordinates with a planned campaign through a marketing company.
- Newsletter delivery - Constant Contact is one of the most popular and is $15/mo, this fee increases as your numbers of subscribers increase. Indie Extreme utilizes a top notch newsletter program with all of the marketing and tracking tools of these popular programs, but unlike most of these programs, it is completely customizable....and it is included in each Management Suite package.
- Publicity/Press Release delivery has
been a huge barrier for artists. To have a single press release written and sent out to the media can cost as much as $1000. Most publicists charge $1000-5000/month for a 3
month min. campaign. We have an agreement with several publicty firms and publcists to give our members preferred
pricing for writing and
distributing a release for up to as many as 10,000 media outlets for as little as $250/release.
There is much more....but
I think this is giving you a good picture of why Indie Extreme is here. A manager can work
with the providers of each of these pieces....but can not lower the costs. No
manager can do all of these things themselves....they all hire these services on
behalf of their clients....and the clients pay for the services
directly.
I encourage you to take advantage of all the resources that Indie Extreme has made available to independent artsts and labels. Feel free to call us and ask our team your questions about how we can help you accomplish your goals as an independent artist or label.
I encourage you to take advantage of all the resources that Indie Extreme has made available to independent artsts and labels. Feel free to call us and ask our team your questions about how we can help you accomplish your goals as an independent artist or label.
Product releases, expert seminar schedules, tools, and news you can use to grow your music career/label.